Table of Contents
Digital marketing refers to the use of online channels, tools, and strategies to promote products or services, connect with target audiences, and drive business growth. It encompasses activities like social media marketing, SEO, email campaigns, and online advertising.
scope of digital marketing
Digital marketing has vast potential, enabling businesses to connect with global audiences through SEO, social media, email campaigns, and content marketing. It is cost-effective, data-driven, and essential in today’s digital world. Emerging technologies like AI and voice search are transforming customer experiences, making digital marketing a field with endless opportunities.
Techniques of digital marketing
1. Search Engine Optimisation (SEO):
SEO involves optimising websites to rank higher on search engine results pages (SERPs), driving organic (unpaid) traffic. It includes keyword research, on-page optimisation (content and metadata), and off-page strategies (backlinks) to increase visibility and credibility.